I'm Olanrewaju Balogun. I have working in digital publishing for the last decade specializing in publisher monetisation and ad operations. Along the line, I taught myself how to code in order to get a clearer view of systems and how they work BTS.
Architecture • SSR • APIs • Databases
Building fast, accessible, and type-safe digital platforms. Specialized in Next.js App Router, TypeScript, Node.js REST services, relational PostgreSQL/MySQL modeling, and clean UI engineering with Tailwind CSS and Shadcn UI.
GAM 360 • Prebid • Yield Management • CWV
Deep expertise in high-scale publisher monetization. Configuring Header Bidding wrappers, Google Ad Manager (GAM 360) line items, floor price optimization, and integrating ad scripts without degrading Core Web Vitals.
Nigeria's first earned media discovery platform
Predge brings organisations and journalists together to make meaningful stories easier to discover, share and amplify. This is earned media made easy!
B2B Digital Product Studio & Consultancy
A B2B SaaS and digital product studio I co-founded. I lead product engineering and design teams building high-impact web products, client platforms and high-performance digital solutions.
High-Performance URL Management & Analytics Platform
A URL management service for digital marketers, social media managers, built with Express.js, MySQL relational database modeling and dynamic analytics tracking.
Most publishers don’t lose revenue because of malicious code. They lose it because they don’t fully understand what the Google Ad Manager Policy Center is telling them. When Google Ad Manager (GAM) flags your inventory, the impact can go beyond a single ad unit. Depending on the issue, demand can be restricted, ad serving can […]
Monetising a web application with programmatic advertising can turn a publishing product into a sustainable business. But there is a catch. If you integrate advertising the same way you would add any other third-party JavaScript library—by loading large scripts as early as possible, requesting every ad immediately, and allowing ad creatives to determine their own […]
In the world of digital publishing, not all ad impressions are created equal. You could have two websites with identical traffic, yet one might earn double the revenue simply because of how they’ve structured their “inventory.” As we move through the second half of 2026, the digital advertising landscape has shifted. We are no longer […]